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Market Strategy

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Market strategy formulation is conducted based on a deep understanding of the characteristics of the industry and the objective judgment of the development trend in order to help clients to find opportunities to enter new markets and/or expand business coverage in existing markets

1.Research on market entry Opportunity (Porter's Five Forces model, etc.)

·  Market size and growth rate (including market segments)

·  Market concentration

·  Market entry barriers

·  Market competitive landscape

·  Evaluation of market attraction and investment value

·  Entry strategy

 
 
  
2.Product strategy
·  Product portfolio/composition
·  Features of segmented products with excellent market performance
·  Production barriers (technology, capital, patents, etc.)
·  Product life cycle          
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Previous : Industry research
Next : Competitor/Consumer Insight

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