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Competitor/Consumer Insight

Competitor/Consumer Insight

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Competitor and consumer insight is a set of research contents that are systematically sorted out based on current situation of competitors or consumers by studying theirs business characteristics through scientific research methodologies to help clients better and more comprehensively understand the business attributes of themselves, competitors and partners

1.Competitor Insights

·  Basic situation of competitors

·  Analysis of competitors’ profitability

·  Competitors operating mode

·  Core competitiveness of competitors

·  Analysis of competitive advantages and disadvantages

 
2.Consumer Insights (2B and 2C)

·  Research on consumer characteristics
·  Research on consumer needs and habits
·  Research on purchasing influencing factors
·  Research on purchasing decision-making behavior
·  Customer satisfaction index research

 
3.Corporate prudence

·  Assessment of business capability

·  Assessment of Solvency assessment

·  Credit risk assessment etc

 

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