Based on the analysis of the macro environment, the industry research focuses on sorting out the overall industry chain, analyzing the competition landscape of each link of the industry value chain, clarifying the distribution of the value chain and judging the future development trend of the industry.

1.Macroeconomics

· Overall macro-economic trend analysis (PEST model)

· Analysis of social factors affecting the industry (population, consumer psychology etc.)

· Analysis of legal and policy trends affecting the industry

· Analysis of technology trends affecting the industry

2.Industry status and trend

·  Industry definition and value chain (industrial chain) composition
·  Development history and milestones of the industry
·  Industry lifecycle analysis
·  Industrial capacity/scale

· Sorting out the links of the industry chain in the upper, middle and lower reaches
· Enterprise distribution and key enterprises

· Future development trend of the industry

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